Course Overview
Practice Marketing and Growth with Zero Burnout
Join marketing scientist and dentrepreneur Dr Prav Solanki for an intensive and fun day of training that gives you an actionable plan for practice and personal growth.
Prav’s one-day Business and Mindset Mastery seminar is unique in combining personal and professional growth strategies—and recognising that a healthy work-life balance is key to achievement.
Prav takes you through a series of deep-searching goal-setting exercises and reveals strategies for meeting and beating targets without burning out.
He shares a series of powerful marketing growth hacks for ethically gaining and retaining more patients, gleaned from over a decade at the helm of the UK’s most successful practices.
Finally, Prav challenges you to put carefully designed plans into action with 90 days to transform your personal and professional universe.
What Is The Format Of The Course?
Morning Session
Course Introduction
Meet the rest of the group to share USPs and elevator pitches and take part in an inspirational thought exercise around goal setting and attainment.
Goal Setting and Growth
Define your outlook for the future by designing a personalised 90-day goal plan and discover simple, actionable techniques for realisation.
Life Balance
Discuss and assess your personal, professional and business goals across seven key areas, taking in everything from health, wealth and career to downtime and recreation.
Delegation and Time Out
Clearing and decluttering your mind from business - learn why it matters and how delegating the small stuff can help you achieve it.
Afternoon Session
Business Processes
Understanding your business processes is one of the foundations of practice growth. So take a deep dive into your operating procedures and discover how digital mapping and flowchart tools can uncover blind spots and help you understand the minutiae of what’s really going on in your business.
WOW Moments and Talk Triggers
We’re confronted with examples of customer experience every day - the good and the bad. Discuss what makes great customer service and discover nine proven WOW strategies you can use to gain and retain more patients.
Sales, Storytelling and Social Proof
Forget the hard sell, buzzwords and scripts you’re supposed to use. Stories sell and feel more natural—learn to use them for taking sales conversations beyond clinical findings, treatment recommendations and pricing.
The Buying Cycle
Understanding the buying cycle can help you convert more patients without applying pressure. Find out how to improve team-wide patient communication with conversations that recognise the buyer’s journey.
The 90-Day Plan
Design a strategy for using Business and Mindset Mastery tips and tricks to take practice and personal growth to the next level over 90 days.
Course Structure
Delegates are provided with a pre-training questionnaire that digs deep into their current circumstances, goals and vision for business and life.
Attendees share and review answers with the group on a short introductory Zoom call and are encouraged to define their unique selling points and elevator pitch in preparation for the day's training ahead.
Training is a one-day seminar delivered in person at IAS Academy’s training facility in West Byfleet, Surrey.
Course Benefits
- Investigate, assess and prioritise personal and business growth goals
- Gain enhanced insight into your business processes
- Explore strategies for improved work-life balance
- Discover simple, actionable patient acquisition and retention strategies
- Design and implement a 90-day plan for personal and business growth
Prav was exceptional! Spoke clearly, allowed time for our questions. I have learnt so much more from an hour with Prav than any previous training I’ve ever received.
Prav has been amazing. He has been generous , sincere, professional and knowledgable about his training material. Really feel the passion for the job!
Excellent speaker - clear and concise with excellent messages that will make a difference. You can’t make it to the top alone, you need your team. The team will get superb training through Prav’s training and techniques.
Upcoming Course Dates
Gallery
Meet the Lecturers
Pravesh Solanki
Following a post-medical PhD at Oxford University in 2006, Prav Solanki was destined for big things in scientific research.
But all that changed when his brother asked for help launching a new dental practice, and Prav caught the marketing bug.
He now applies a scientist’s eye to marketing as founder and director of The Fresh —one of the UK’s leading growth agencies for the dental and healthcare sectors.
Prav is also the owner of several successful dental and implant clinics and healthcare brands.
His lively keynote talks on practice growth and marketing have been a hit with audiences at events, including the ADI Team Congress, the BACD conference, the Dental Technology Showcase, and many more.
- 16+ Years Experience In Dental Business
- Experience in Growth & Exit Strategies
- Director Of The Fresh Growth Agency
- Founder of Leadflo Dental CRM
- Multi-practice Owner
- Business & Life Coach